# Custom mimetypes (MIME types) ## What's a mimetype? When an internet request and response occurs, a `Content-Type` header is passed. A mimetype, also referred to as MIME type, identifies how the content that is being returned should be handled or used, based on type, by the application and browser. A MIME type is made up of a MIME *group* (i.e. application, image, audio, etc.) and a MIME *subtype*. For example, a MIME type is `image/png` where MIME *group* is `image` and *subtype* is `png`. As types may contain vendor specific items, a [custom vendor specific MIME type](https://en.wikipedia.org/wiki/Media_type#Vendor_tree), `vnd`, can be used. A vendor specific MIME type will contain `vnd` such as `application/vnd.jupyter.cells`. ## Custom mimetypes used in Jupyter and IPython projects - `application/vnd.jupyter` - `application/vnd.jupyter.cells` - `application/vnd.jupyter.dragindex` used by nbdime - `application/x-ipynb+json` for notebooks - `text/html` * metadata: - `isolated: boolean` -- HTML should be rendered inside an `